A rug is not simply a furnishing accessory: it is a piece of cultural history that has been handed down from generation to generation, enriched with know-how, skills, and sophisticated techniques. The shape of the rugs defines the physical and spiritual dimensions. The rug-knotting tells an age-old story that is projected to contemporary living, adding beauty and exclusive touch to the private universe of the owner. This responsibility should not be underestimated and the Mohebban family knows what is expected of them. Since the early 70s, Mohebban has been producing superior quality rugs; however, the company has never lost sight of these core values and the meaning of this ancient art form deeply rooted in history. The company’s journey began in Iran, the family’s homeland, with destination Milan, where the company headquarters was founded more than half a century ago; it has strong ties to Turkey, India, and Pakistan where the rug production now takes place. Three generations of the family have shared the same international vision; a vision that embraces tradition, with attention to detail, age-old gestures, procedures projected to contemporary living, always focussing on the designs and the challenges of the present day with its continuously evolving dynamics.
Production
The contrast between a thousand-year technique and contemporary designs and patterns gives every Mohebban rug unique esthetics and deep symbolic meaning. The intrinsic value of each rug is never distanced from the story behind its production. The journey begins with the selection and training of the very best artisan rug-makers and continues with the use of superior quality of the materials (wool, silk, or plant fibers), the yarns, the dyeing, and the hand-knotted rug weaving to reach the final phases of cutting, trimming, washing and drying: each rug produced in this way is unique, with a personality and history that is different to all others. With often more than 200,000 knots in every square-meter of weave, obsessive attention to the quality and constant dialogue between tradition, innovation, and contemporary design, Mohebban rugs harmoniously knot the threads of the past with those of the present and the future, in perfect balance loaded with intrinsic value.
Collections
Mohebban’s Collections are the in-house collections developed by the company; they are inspired by ancient Persian, Turkish or Moroccan traditions. Contemporary artisan rugs – full of charm and personality – are created by revisiting eastern Turkestan designs or geometric Scottish tartans; by inventing abstract decorations and transforming antique pieces, which are redyed, cut, and restitched. Timeless classics that add an inimitable touch of class and elegance to every ambiance. Mohebban’s Editions are the workshop-collections entrusted to the creativity of freelance designers, the result of unexpected intuition and bursting with courageous experimentation. Exposed stitching as graphic signs, an evocation of a past embedded in the textile world, emerging architectonic shapes, unexpected tassels, and audacious transformations combine and create an essential part of the Editions language.
Custom Made
In a world that is increasingly complex and multi-faceted, the ideal personalized rug must be a mixture of suggestions, trends, and diverse inspirations, that drive, and layer each other. For these reasons, a Mohebban rug can adapt to the client’s needs and desires, and to the project inventiveness of architects and interior designers alike, driving the degree of uniqueness to the next, much higher level. Thanks to the wholly hand-crafted creation, each rug is totally different from all of the others; however, custom-made production pushes this process to the extreme: each rug is totally unique, absolutely “personal”, in terms of color, size, pattern, shape, and materials used in the production – all chosen to satisfy the client’s demands. The in-house design team will ensure that every production phase corresponds exactly to the client’s brief and where necessary, it will suggest the best techniques or materials to achieve the desired effect.
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